The return on storytelling: connected people

Marketing Chief of GE, Beth Comstock explains why storytelling in business works. When you embrace who you are and you find an elegance and a beauty in it, it is amazing where this takes you. Sometimes you have to take people to another place: remember when you were a child?  Look for why this is relevant. You want to connect but you also have a message to convey. The return on storytelling is: did you make a connection? Are people finding value in it enough that they want to share it?  When people understand and relate to your story, commerce will follow. People do not want to be sold, they...

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Brené Brown: The Power of Vulnerability

This is a must-see TED talk for every person struggling with vulnerability and aspiring wholeheartedness (aren’t we all?), by researcher/storyteller Brené Brown. Learn about the original meaning of the word courage in the English language (tell the story of who you are with your whole heart!), about compassion by being kind to yourself first and then to others, and to be who you are instead of who you think you should be. “Vulnerability is the birthplace of innovation, creativity and...

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Made to Stick

Great Book by Dan & Chip Heath. Must Read. Helps you understand how to craft your stories (and other material) so people remember it and repeat it via word-of-mouth marketing. If you want to have a quick idea about this book, watch this slideshare show made by Orsolya Nemes, also with great...

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No Story No Fans

Raf Stevens knows how to inspire! Raf left his old communication job because “something was itching”.  And look where it brought him. For me this book was an eye opener, and a party to read from beginning to end.  

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Resonate

A book by Nancy Duarte, on presenting visual stories that transform audiences. I dream of a business world where all presenters are living by Nancy Duarte’s Rules to Resonate. We would be inspired by captivating ideas of others all the time. Nancy is truly convincing in showing the reader how to connect to their audience empathetically, by using stories in presenting. Reading this book inspired me not to wait any longer to start my own storytelling business, understanding how much ambassador work still needs to be done and feeling a lot of energy to share these ideas with my own...

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